Prime Sports Zone Privacy Policy

This Privacy Policy explains how Prime Sports Zone ("we", "us", or "our") collects, uses, and protects your personal information when you visit primesportszone.com or use our online services.

Introduction

This Privacy Policy describes how Prime Sports Zone (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from primesportszone.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, or for operational, legal, or regulatory reasons. We will post the updated Policy, revise the "Last updated" date, and take any additional steps required by law.

How We Collect and Use Your Personal Information

We collect personal information about you from a variety of sources over the past 12 months. The information we collect and use will vary depending on your interaction with us, but generally includes:

Information We Collect Directly from You

• Contact details: name, address, phone number, email.
• Order information: billing and shipping addresses, order details, payment confirmation, and related contact info.
• Account information: username, password, security questions.
• Customer support information: information you submit in messages and inquiries.

Information We Collect About Your Usage

We automatically collect certain information about your use of the Services ("Usage Data") through cookies, pixels, and similar technologies ("Cookies"). This may include device type, browser, IP address, network connection, and interaction data such as clicks, navigation, and session duration.

Information We Obtain from Third Parties

• Service providers who support our Site (e.g., Shopify).
• Payment processors handling billing and payments securely.
• Third parties using online tracking technologies (cookies, beacons, SDKs) when you engage with our Site or advertisements.

How We Use Your Personal Information

• Providing Products and Services: To process orders, manage accounts, arrange shipping, process returns/exchanges, and enhance your shopping experience.
• Marketing and Advertising: To send promotional communications by email, SMS, or mail, and to personalize ads based on your activity.
• Security and Fraud Prevention: To detect, investigate, or prevent fraudulent or malicious behavior. We ask that you protect your account credentials and notify us if compromised.
• Communications and Service Improvement: To provide customer support, communicate with you, and improve the quality and functionality of our Services.

Cookies and Tracking

We use Cookies to operate our Site, remember preferences, measure engagement, and improve services. For information about Shopify’s cookies, see Shopify's Cookie Policy.

Most browsers accept Cookies by default, but you can adjust settings to block or delete them. This may affect functionality of some Site features. Our site recognizes the Global Privacy Control (GPC) signal, which serves as a valid opt-out of certain tracking/advertising uses. We do not recognize other "Do Not Track" (DNT) signals at this time.

Disclosure of Personal Information

We may disclose personal information for contract fulfillment, compliance obligations, and other legitimate business purposes, including with:

• Vendors/service providers (e.g., IT management, cloud hosting, payment processors, shipping providers).
• Business and marketing partners, to operate campaigns and deliver relevant ads.
• Affiliates in our corporate group.
• As directed or consented to by you (e.g., through integrations or social media logins).
• As required by law, or in the event of business transactions such as a merger or bankruptcy.

Categories of Disclosures (last 12 months)

Sold/Shared Personal Information

In the past 12 months, we have "sold" or "shared" personal information (as legally defined) for targeted advertising and analytics. This includes:

We do not use or disclose sensitive personal information without your consent or for inferring characteristics about you.

Third Party Websites and Links

Our Site may link to websites run by third parties. We are not responsible for their policies or security. Information you make public, such as on social networks, may be visible to others beyond our control.

Children’s Data

Our Services are not intended for children under 16. We do not knowingly collect, sell, or share personal info of individuals under 16. Parents/guardians may contact us to request deletion.

Security and Retention

We take reasonable safeguards to protect your data but cannot guarantee perfect security. Information you send may not be secure in transit. Retention depends on factors including maintaining your account, fulfilling Services, resolving disputes, enforcing policies, and legal requirements.

Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access, know, correct, and delete your personal information
• Request portability (download and transfer of your data)
• Restrict or object to processing
• Withdraw consent where processing is based on consent
• Appeal if we decline to act on your request
• Manage communications via unsubscribe/opt-out links

You may exercise these rights on our Site or by contacting us. We may verify your identity (e.g., email/account info) before acting. Authorized agents can make requests on your behalf if they provide proof of authorization; we may still verify with you directly to confirm. We will not discriminate against you for exercising privacy rights.

Complaints

If you have complaints about how we process personal information, please contact us. If you are not satisfied, you may have the right to escalate your complaint to your local data protection authority.

International Users

Your personal information may be transferred outside your country for storage and processing, including by our partners and vendors. For transfers from Europe or the UK, we rely on recognized transfer mechanisms such as the Standard Contractual Clauses.

Contact

If you have questions or would like to exercise your rights, please contact us at: support@primesportszone.com